Do You Wii?

Monday, March 17, 2008  by Lynn Wendyger
Category: Technology, Nintendo, Wii, simplicity

As in the Wii gaming system, by Nintendo. This is the first gaming system that I can actually use (to the great amusement of my eleven year old son). And for good reason. Nintendo developed this system for everyone. People in senior citizen homes are using it for group exercise. Physical therapists are using it with their patients to help them rehabilitate. An article in UX (the user experience magazine of the Usability Professionals’ Association) quotes Kenrichiro Ashida, one of the Wii designers:

“The amount of user input in the process was “unparalleled.” After all, our previous controllers..…have evolved by adding features. With the Wii Remote, however, we didn’t just add, but subtracted as well.”

Simplicity. Not only did Nintendo do extensive user research, they actually made everything about the game simpler. I really appreciate that.  I could never effectively handle all those buttons and joysticks on the other games my kids have had over the years.   

According to Forrester Research, Inc., “ultrasimplicity”, or stripping away features to better meet the needs of customers, is one of the five disruptive customer experience strategies used by companies to change the status quo in their industries.

In the spirit of simplicity, what ideas do you have that could simplify the business? What could we do to make the Quixtar-Amway Global experience more like playing the Wii?

 

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Comments

# Ross Hall said on March 18, 2008 1:33 AM:

Package key edibles into free shipping bundles of $75.00 for both customers and IBos. One click and the order is made.  Make sure the Product Intro pack is a customer product..and bundled to free ship to customers.

# Benjamin S. Dreyer said on March 18, 2008 4:01 AM:

Since March 1, 2008 with the rise of Quixtar North America | Amway Global. I think it would be awesome if Quixtar / Amway could create a window sticker for our vehicles. 1" x 1" just large enough to see. I am proud of transistion that we are in these days. I never used to hang my head, and now I can raise my head even higher. A sticker would create a conversation for those who are interested. There are many customers who are looking for our product, but they do not know where to buy our prestigious products. Thank you.

- Benjamin S. Dreyer

# sivaram said on March 18, 2008 9:09 PM:

Lynn, excellent transformation topic !. Wii, iPOD are great testimonials on SIMPLICITY. Simply Nutrilite, Artistry Essentials are on the right track towards this approach. I believe Our Ribbon program is very close to this stage of "ultrasimplicity"!!. On the IBO business side, Accreditation, Training (Quixtar U), Amway Global branding will bring uniform best practices across the board. So the transformation has been exciting towards keeping the business simple for the newest IBO. Thank You ! Truly best time to build the business..

# Josh said on March 19, 2008 1:52 PM:

Lynn, Mentioned this before, the personalized websites,need a simplistic adjustment. Instead of having 4 different web addresses, simplify into one address. Then on this "main" page a customer would have the choice to select from the four different areas. Hope that makes sense.

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