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Sunday, June 01, 2008  by Lynn Wendyger
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A package arrived last week from Japan for my son.  It contained collectibles purchased from the eBay Store of someone who lives in Japan. My son wanted these "rare" items so badly, he was willing to fork over all his birthday money, the entire contents of his piggy bank, and the allowance that I had been "banking" for him.

Normally I put some limits on what he can spend his money on, but at twelve, this seemed like a good time for a lesson on money and savings. If you want something so badly that you are going to hound your Mom day and night for a week, you better be willing to ante up for it.   

I've purchased a couple of things on eBay before, but I am by no means an eBay junkie. I'm more of a know-what-I want, Buy-It-Now kind of person who doesn't appreciate the addictive thrill of getting a good buy on auction.  But the original listing my son wanted had no "Buy It Now" and I had to wait it out.  Unfortunately, my bidding strategy was not up to par and I lost by five dollars in the last few seconds.

This really put the pressure on, so when a new listing popped up in an eBay store, I decided to go for it, even though the price was higher. This was an act of self-preservation.

I would never have considered purchasing an item online from someone in Japan, especially at that price, if it wasn't for the credibility of eBay and its companion, PayPal.

This made me think of the Personal Websites that the company provides you. When I was on the original launch team, there was concern from some IBOs that customers should not see the Quixtar name--it would only be confusing at best. That's one reason the domains and design did not include it.     

I don't know what the direction will be for Personal Websites in the future. But I do wonder, if in the future, Amway Global can be a positive for your customers, enhancing your credibility. What support do you need from Amway Global to make that happen?          

 

 

 

 

 


Comments

# bernsber said on June 2, 2008 1:44 AM:

Please put the Amway name up there. It's time we stopped trying to hide who we are. At all. We need to be who we are through and through. That way we are seen as totally honestly, even if we aren't seen as totally favorable. Ironically, the more we are thought of as honest, the more favorable will we become.

Also, when(if) the Personal websites are reworked, can we get them to match the parent site? I would rather send people to the Quixtar site because of the quality and user friendliness but I still send people to my personal site because I don't want to risk losing the PV. If the Personal site would mirror Quixtar.com, then it would make it so much better.

Thanks!

# Jerome LaCorte said on June 2, 2008 10:41 AM:

HI Lynn,

Love your blog.  This is my first posting.

Let me start off with I love our business!  I was an IBO when it was still Amway.  I love what Quixtar was all about and I am all in favor of the re-transition over to Amway Global.

Case-in-point.  In February I had a LOC/SA8 booth set up over a three day weekend at our Home and Flower Show in Akron, Ohio.  Almost to a person everyone that stopped, that recognized the brands, Knew that these were Amway products.

The Quixtar name was only mentioned a few times by some folks that stopped.  In addition LOC, by a HUGE margin, was the single most recognized product.  “Oh my mom used to use this….or….gosh we can not find LOC anymore.”  Needless to say we were able to reconnect with some folks and add some customers to our business.

This was not a scientific study by what I was part of first hand let’s me know that we are going in a very good direction.  Also, nobody, I mean nobody had a bad thing to say about the product line or the Amway brand!  

So let’s go IBO’s get out there with honesty and integrity and be proud of the great opportunity we have been given! So, to answer your question YES, having the Amway brand in proper proportion to our "Independent" business lends the needed credibility that people will get there products, that they will be world-class, that their financial transactions are secure, etc.

All best,

jerome

# visioneer said on June 2, 2008 11:42 PM:

Amway Global should be up within the personal websites someplace. For the most part, people know the quality of the products and know that the company stands behind them.

# enjoyingthejurney said on June 3, 2008 10:27 AM:

As of right now I would say no to having Amway or Quixtar's name on personal web site for the fact that although everyone is doing a great job to improve our image. There is still a lot of work to be done in the way of improving people's first gut reaction to the Amway name.  Maybe after 3 or 4 more years of the Advertising and Athelets endorsing us and being part of the comercial's as while and some more Well known American endorsments ie. NFL, MLB, NBA, or Movie/ TV actors to help the American Image which is the one that needs the most improvement.  Everyone at the Amway offices and the IBO's in the field are in full support of everything we have done to make this the best buiness in the world.  Thanks for everything

# CJ said on June 3, 2008 7:02 PM:

I personally like the idea that SMC utilizes where the shipping/delivery pkg of the product (coming to a clients doorstep) has your business name on it and doesn't say Quixtar or Amway. But I'll take it either way.

# Bridgett said on June 4, 2008 10:30 PM:
CJ, What is SMC?
# Traci Russell said on June 9, 2008 2:41 PM:

If I were not proud of the company, its practices, policies and products, I would not be an IBO.  I do, however, think that the time to put a name or logo on the Personal Websites is when the name transition is done and we are officially Amway Global.

# Bernadine Gumbs said on July 9, 2008 10:54 AM:

I agree with Traci Russell when we are officially Amway Global that's the time to place the name on Personal Websites.

# Lynn Wendyger said on August 12, 2008 2:32 PM:

Thanks for all your input, folks. Having been on the original personal websites launch team, and having to talked to many IBOs who use them successfully even with their limitations, I have a strong desire to see these improved for you. Your comments help the teams who are working on these and other sales support tools.  

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  • This blog is written by Lynn Wendyger, Training Consultant for Amway Global. - More...

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